Abstract: A document delivery system that provides first content and second content to a reader over a network, such as the Internet. The delivery system selects content for the reader based upon profile information. The profile information may relate to any one or more of the first content, the second content, and the reader. In addition to providing the first and second content to the reader, the delivery system also provides at least the profile information used to select the first content and second content for delivery to the reader.

Abstract: A method and system for producing personalized publications is disclosed. A user selects a background image and a foreground image to be placed over the background image. The selected images are then merged to form the completed personalized publication. The personalized publication can then be transmitted to a destination location for viewing and subsequent printing by the user on either a one-time basis or a continuous fashion, based on information provided by the user.

Abstract: Targeting advertisements for such publications to existing subscribers of related on-line publications can increase circulation of the advertised on-line publication. A determination that an individual already subscribes to several publications or often downloads one or more publications is indicative that such a person might not be inclined to receive more publications. Revenue generating ads are sent to such subscribers instead.

Abstract: An information content delivery service determines the white space remaining on a page of requested information content. The selection engine selects a micro-advertisement or a plurality of micro-advertisements based on criteria such as the space available, the value assigned to each advertisement, and the frequency that the consumer has seen the advertisement. The micro-advertisements are placed on the page in the available space and the page is transmitted to the consumer for viewing and/or printing.

Abstract: An advertisement is displayed behind text or other information on a page transmitted over the Internet. The advertisement has an associated transparency level that is adjustable by the server prior to transmission to the client software process. The client process requests the information content from the server that adjusts the transparency level in response to the equipment of the requesting computer. The server combines the advertisement and information, if they are stored separately, and transmits the resulting Web page to the computer. The Web page is then either displayed on the computer, printed for viewing, or both displayed and printed.

Abstract: Advertising revenue generated from placing ads in a publication with limited available advertising space is automatically maximized at at least market rates by selecting the highest-paying ads for publication. Beginning with the highest-paying ads, available ad space in an on-line publication is filled with advertisements that will fit within ad space that is available in the publication. In the preferred embodiment, ads are matched to subscribers (recipients) of the publication according to subscriber demographic data.