Abstract: A decorative tile element is configured for use as a shower tile, a floor tile, a wall tile, or a backsplash tile. The decorative tile element includes a tile substrate and a holographic film element. The holographic film element is attached to the tile substrate by way of a first resin layer and is configured to receive ambient light and diffract the ambient light to produce a holographic image. A second resin layer is affixed to the holographic film element to attach a cover element over the holographic film element. The cover element is configured to allow the passage of the ambient light therethrough.