Abstract: Some examples provide systems, methods, apparatus, and computer program products for providing a market platform. The market platform may operate to inform buyers and suppliers, to allow buyers and suppliers to select products and contracting parameters to meet their needs, to allow buyers and suppliers to commit to supply agreements, and to enforce those supply agreements. The market platform may be further configured to capture data related to transactions performed by buyers and suppliers that use the market platform system to perform said transactions. This data may be utilized to generate a set of analytics to assist both buyers and suppliers with making informed decisions about their transactions. The market platform may identify correlations between buyer characteristics and product selections, to assist the buyer with selecting products that are generally appropriate for their particular characteristics and/or needs.