Abstract: In one aspect, a method for allocating retail resources, includes steps of: providing information associated with retail stores, retail shoppers, shopper attributes; and households corresponding to the retail shoppers, micro-entities, and store-level sales data for at least one SKU; defining an initial and then a refined trade area for each retail store; determining demand for at least one SKU in at least a portion of the retail stores and altering the allocation of retail resources for the SKU amongst the retail stores according to the determined demand