Abstract: A method and system for tracking how well a product is selling and whether the price of a product should be raised or lowered. In an embodiment, a method for automating prices is provided by setting an initial pricing point for an item, and setting a time interval. The method also includes determining whether the item was purchased during the time interval, and determining whether the price of the item should be modified. The price is sent to a client machine as a sales price of the item.