Abstract: A product labeling system for overwrapping printed articles on products includes a web having product-labeling information being visible at an outer surface of the web. A succession of base substrates is positioned along the continuous length of the web, and a permanent adhesive bonds the base substrates to an inner surface of the web. Printable substrates are mounted on the succession of base substrates and are held in place by a temporary adhesive. Successive lengths of the web are separated into discrete sections and wrapped around products such that the product labeling information remains visible on the outside of the products and the printable substrates are located between the wrapped web sections and the products.