Abstract: Bayesian A/B testing tools and methods for email campaigns are provided. The Bayesian methods and tools disclosed herein determine which version of an email is better than another to enable accurate Bayesian A/B testing on the emails.

Abstract: The present invention is a computer program product for modifying the behavior of an individual. The computer program product is a computer usable medium having a computer readable code embodied thereon. A first graphical user interface on a web server has a first template to be completed by a individual. The first template collects a first set of information regarding a particular behavior of the first individual. The computer program product analyzes the first set of information collected on a first database and compares the first set of information to a matrix which cross references the first set of information to a particular behavior. Computer program product then assigns a series of modules to the individual. The series of modules consists of steps which the individual must complete. The steps consist of an introduction video, vocabulary questions, a lecture, role play videos, peer to peer video, a post lecture, a shout back lab (opportunity for the individual to answer free form questions) and a quiz.