Abstract: A system and method for controlling a graphical user interface (GUI), including receiving indications from multiple users about profiles of interest presented to the users by a GUI executed on respective devices of the users, wherein each user has corresponding profile information presentable by the GUI, detecting couples of mutually interested users that indicated each other's profiles as profiles of interest, for each couple, adding in the GUI an anonymous representation of a mutually interested user in a match page of the other mutually interested user, and initiating a discussion between the mutually interested users by opening a discussion page in the GUI, wherein the anonymous representation conceals the represented user's profile from the other user, and once a predetermined condition is fulfilled, changing the anonymous representation to a named representation by loading the profile information of the represented user to the match page.