Abstract: Aggregation of noisy datasets into a master firmographic database. In an embodiment, firmographic records are received from a plurality of sources, and normalized into a common schema. One or more firmographic records may be cleaned by replacing a value of one or more fields in those firmographic record(s) with a value of those field(s) in another firmographic record. The firmographic records may then be clustered, and each of the clusters may be collapsed into a single conflated firmographic record based on a voting process. A master identifier may be generated for each conflated firmographic record, and the conflated firmographic records may be merged into a master firmographic database that is indexed by master identifiers.

Abstract: Aggregation of noisy datasets into a master firmographic database. In an embodiment, firmographic records are received from a plurality of sources, and normalized into a common schema. One or more firmographic records may be cleaned by replacing a value of one or more fields in those firmographic record(s) with a value of those field(s) in another firmographic record. The firmographic records may then be clustered, and each of the clusters may be collapsed into a single conflated firmographic record based on a voting process. A master identifier may be generated for each conflated firmographic record, and the conflated firmographic records may be merged into a master firmographic database that is indexed by master identifiers.

Abstract: Aggregation of noisy datasets into a master firmographic database. In an embodiment, firmographic records are received from a plurality of sources, and normalized into a common schema. One or more firmographic records may be cleaned by replacing a value of one or more fields in those firmographic record(s) with a value of those field(s) in another firmographic record. The firmographic records may then be clustered, and each of the clusters may be collapsed into a single conflated firmographic record based on a voting process. A master identifier may be generated for each conflated firmographic record, and the conflated firmographic records may be merged into a master firmographic database that is indexed by master identifiers.

Abstract: Techniques for monitoring an online video advertisement system include receiving a request for insertion of an online video advertisement, determining, selectively based on presence of a debug suffix, whether the request includes a debug request, performing a bidding auction to select a winning bid, and sending debug information, in response to the request, upon determination that the request includes the debug request. The debug data includes bid data received during the bidding auction. In one advantageous aspect, the use of hypertext transfer protocol headers to communicate debug information allows for activation and deactivation of the debugging operation transparently, e.g., without changing the underlying application layer workflow.

Abstract: Techniques for monitoring an online video advertisement system include receiving a request for insertion of an online video advertisement, determining, selectively based on presence of a debug suffix, whether the request includes a debug request, performing a bidding auction to select a winning bid, and sending debug information, in response to the request, upon determination that the request includes the debug request. The debug data includes bid data received during the bidding auction. In one advantageous aspect, the use of hypertext transfer protocol headers to communicate debug information allows for activation and deactivation of the debugging operation transparently, e.g., without changing the underlying application layer workflow.