Abstract: A cylindrical container labeler includes a horizontal conveyor, a pair of separately controllable vertical coveyors at the front end of the conveyor to rotate the container into the correct oreintation, bail lifter following the vertical conveyors for moving the bail to the rearward side of the pail as it travels along the horizontal conveyor, a label magazine adjacent to the conveyor, a label transfer mechanism to move a label from the magazine into position at the conveyor, apply a thin coating a adhesive to the label and adhere it the side of the container. The container is oriented by operating the two vertical conveyors at different speeds.