Abstract: A display assembly for displaying a promotional food product for consumer sampling consists of a single blank of sheet material folded into a specific configuration to define a unique, attractive and secure display structure. The single sheet of material is folded to define a base panel adapted to support the display assembly on a support surface, a front panel positioned at an inclination and having an opening for receiving a bowl or the like and a plurality of intersecting slits to form a dispensing station for napkins, an upstanding panel for providing an effective surface for supplying information regarding the offered samples, a rear surface which attaches to the rear of the upstanding panel to maintain the sheet in its folded configuration, and a pair of side panels which connect the front panel and the base panel to further enhance the structural integrity of the display assembly.