Abstract: An electronic tape measure for measuring a body part includes a housing having a tape outlet opening, a tape drum rotatably mounted in the housing around an axis of rotation, and a tape having length markings attached with an inner end to the tape drum, windable thereon and extendable out of the tape outlet opening. The axis of rotation defines an axial, a radial and an azimuthal direction. Furthermore, the tape measure comprises the following modules: a read-out module adapted to read out the markings; a data processing module connected to the read-out module and adapted to provide a measuring instruction to the user and to process a readout length measurement; an input module connected to the data processing module and adapted to receive input from the user; and a display module connected to the data processing module and adapted to display the measurement instruction and arranged on the housing in a radial-azimuthal plane, wherein the display module comprises a screen.