Abstract: An aspect of the present invention relates to a growth strategy and implementation system and method. In particular, the present invention relates to a system and method for generating a strategic marketing plan for growing and/or retaining customers in an industry, which may be realized by conducting behavior examination for one or more customers based on a recency factor, a frequency factor and a monetary factor; segmenting the one or more customers into a segment set based on a score, wherein the score comprises a value associated with the recency factor, the frequency factor and the monetary factor; assessing a customer need through a qualitative assessment and a quantitative assessment; and generating a strategic marketing plan based at least in part on the steps of conducting, segmenting and assessing.