Abstract: Template Code Generator. At least some embodiments involve reading a first representation of a program in a first format, and creating a second representation of the program in a second format. The creating the second representation may involve reading a first portion of the first representation, determining a function of the first portion within the program, selecting a first code template from a plurality of code templates based on the function of the first portion, and placing the first code template into the second representation. An executable for a predetermined platform is created by compiling the second representation.

Abstract: Monetization plug-ins in interactive multimedia applications. At least some of the illustrative embodiments are methods including: accepting an indication of flow of an interactive application configured to selectively implement an in-application purchase, the accepting by way of a graphical user interface (GUI); creating a representation of the flow of the interactive application, the representation at least partially in a declarative format; and executing the interactive application by a first runtime engine, the first runtime engine becomes executable code that implements the in-application purchase.

Abstract: Creation of interactive games. At least some embodiments involve creating an interactive application by way of a graphical user interface in a declarative format. The interactive application created is represented in a portable format, also at least partially in a declaration format. Execution of an interactive game involves reading the portable format by a runtime engine, and creating by the runtime engine executable routines consistent with the interactive application.