Abstract: A business accesses a campaign server and inputs information relevant to a marketing campaign. The server sends invitations to social media influencers, who then post content to various platforms to influence customers to act in ways beneficial to the business, either by further advancing the marketing campaign or by actually generating revenue for the sponsor. The system tracks the social media reactions of customers (likes, shares, etc.), as well as real-world activity (product purchases, physical attendance at advertised locations, etc.), attributable to each influencer, and points are awarded based on the activity they generate among customers. The points are weighted according to the type of activity generated and/or the social media platforms on which the activity is generated, and the running point totals of the influencers are published to foster competition among them. A total reward is allocated and paid to the influencers according to their relative total accumulated points.

Abstract: A collector for concentrating light rays including a first conical segment having an inner reflective surface joined to or nested within a second conical segment having an inner reflective surface. A first embodiment consists of stacked reflective segments, where the upper conical segment is slightly diverging and the lower conical segment is converging in the direction of an input light ray. A second embodiment comprises an outer conical segment that converges in the direction of an input light ray and a nested inner conical segment that also converges in the direction of a light ray. In either embodiment, the present invention is capable of concentrating more energy when not aimed directly at an energy source than single cone collectors and thus simplifies the source tracking strategy.