Abstract: A programmed application set to measure the performance of a marketing campaign and the utilization of distribution channels, including a lead assignment portion, a voice of customer evaluation generator, a marketing campaign evaluation portion, and a distribution channel evaluation portion. The voice of customer evaluation generator generates a voice of customer evaluation for each lead with an actionable value above an actionable threshold. The lead is assigned to the marketing campaign responsible for the lead's creation, and processes of the distribution channel are tracked as the distribution channel services the lead. The programmed application set is configured to execute on a microprocessor assembly including a microprocessor, a memory operationally connected to the microprocessor, and a network interface operationally connected to the microprocessor.

Abstract: A method for measuring the performance and utilization of a marketing campaign, including tracking responsiveness of a plurality of distribution channels to respective leads, wherein each respective distribution channel has at least one component, measuring a return on investment for a marketing campaign, managing the respective distribution channels, evaluating performance of the marketing campaign, and evaluating performance of the at least one components of the respective distribution channels on the leads. The marketing campaign includes at least one marketing event, the leads are attributed to the at least one marketing event, and the leads are associated with a voice of customer evaluation.