Abstract: Systems and methods for electronically ranking records of inventory items are provided. Inventory items satisfying search criteria are electronically identified and ranked according to an inventory score calculated from a function comprising inventory attribute values of the inventory items and weighting values corresponding to the inventory attributes. The scored inventory may be further displayed to a user, such as a user that electronically submits the search criteria. The attribute values may include inventory item characteristics perceptible to users of the inventory items. The weighting values may be generated from a discrete choice model employing a conditional logit function fit to training data. The inventory score function may further include a long term function that numerically represents inventory items characteristic that are not perceptible to users of the inventory items. The disclosed embodiments may be applied to inventory including, but not limited to, travel inventory, such as hotels.