Abstract: An advertisement delivery scheme and associated facility provide targeted advertisements for multiple video games without advertisers having to specify specific game titles in which they would like their advertisements placed. The targeted advertisements may be provided via a network connection while the video game applications are executed on gaming devices, or via other means. Advertisements may be targeted to groupings of one or more games, and or groupings of one or more players. Data about the presentation of advertisements, such as impression data, may be collected and reported on, along with other information tracked through a game playing device.

Abstract: A multi-player computer game, system and development method that facilitate multi-player game play between and among various hardware platforms employing various operating systems and communication protocols. Multi-player game play between and among a plurality of players is now possible regardless of the hardware platform, communication protocol, and operating system of each of the player's computing devices. Players having different hardware and software configurations on their respective computing devices and communicating using various communication protocols may engage each other in multi-player game play. New application modules may be developed using a cross platform core and other foundation technologies to simplify and speed software development. Coding to a specific operating system or hardware device or protocol is no longer required.