Abstract: A method in, and a Broadcast Management unit (130) for providing digital content to a user equipment (120), and a method in, and a user equipment (120) for receiving digital content. The user equipment (120) is served by a base station (110) in a cell (115) of a cellular communications network (100). The Broadcast Management unit decides (301) to provide a digital content by broadcast or multicast in a service area (105) comprising the cell (115), instead of only letting the digital content be available in the service area (105) by unicast. The Broadcast Management unit provides (302-304), in response to the decision, broadcast or multicast of the digital content in the service area (105), thereby enabling reception of the digital content by the user equipment (120) via the base station (110) and by one or more additional user equipments (121, 122, 123) being served in the service area (105). As a result, improvement of performance is enabled in the cellular communications network.

Abstract: A method in and a communication node for providing a digital content to at least one wireless device in a cellular communications network. The communication node obtains information identifying the digital content. The digital content is associated with a moving demand area being an area that changes location over time according to a movement pattern and in which area a demand for the digital content has been identified to move with the area. The communication node provides, based on the obtained information, a broadcast or multicast of the digital content in a provision area comprising the moving demand area. The provision area corresponds to one or more cells served by one or more base stations broadcasting or multicasting the digital content. The provided broadcast or multicast is adapted based on the movement pattern.

Abstract: A method in, and a Broadcast Management unit (130) for providing digital content to a user equipment (120), and a method in, and a user equipment (120) for receiving digital content. The user equipment (120) is served by a base station (110) in a cell (115) of a cellular communications network (100). The Broadcast Management unit decides (301) to provide a digital content by broadcast or multicast in a service area (105) comprising the cell (115), instead of only letting the digital content be available in the service area (105) by unicast. The Broadcast Management unit provides (302-304), in response to the decision, broadcast or multicast of the digital content in the service area (105), thereby enabling reception of the digital content by the user equipment (120) via the base station (110) and by one or more additional user equipments (121, 122, 123) being served in the service area (105). As a result, improvement of performance is enabled in the cellular communications network.

Abstract: Providing digital content to at least one user equipment At least one user equipment is served by a base station in a cellular communications network. A broadcast management unit obtains information identifying the digital content and a presentation area associated with the digital content. The broadcast management unit provides, based on the obtained information, a broadcast or multicast of the digital content in a service area. The service area comprises the presentation area and the at least one user equipment. The at least one user equipment is thereby enabled to, via the base station, receive the digital content in the service area and to visually and/or audially present the digital content in response to that the at least one user equipment has determined that the at least one user equipment is located in the presentation area.

Abstract: It is presented a method, performed in an application server, the application server being part of a video streaming system further comprising a streaming server and a mobile streaming client. The method comprises the steps of: obtaining a pause timestamp representing a time where the mobile streaming client has paused video streaming content; determining a reference to a high quality image corresponding to an image of the video streaming content at the pause timestamp, wherein the high quality image is of a higher quality than the image of the video streaming content and the high quality image is stored separately from the video streaming content; and sending a high quality image message to the mobile streaming client comprising the reference to the high quality image. Corresponding client method, application server, mobile streaming client and computer program and computer program products are also presented.

Abstract: It is presented a method, performed in an application server, the application server being part of a video streaming system further comprising a streaming server and a mobile streaming client. The method comprises the steps of: obtaining a pause timestamp representing a time where the mobile streaming client has paused video streaming content; determining a reference to a high quality image corresponding to an image of the video streaming content at the pause timestamp, wherein the high quality image is of a higher quality than the image of the video streaming content and the high quality image is stored separately from the video streaming content; and sending a high quality image message to the mobile streaming client comprising the reference to the high quality image. Corresponding client method, application server, mobile streaming client and computer program and computer program products are also presented.