Abstract: A fishing lure and apparatus and method of making the same. A fishing lure according to aspects of the invention include a lure body formed about a through wire. Eye loops are provided at opposed ends of the trough wire to attach a tackle element for catching a game fish. An optional decorative layer is applied to the lure body to mimic the visual appearance of a bait. A clear protective shell is molded about the lure body to encapsulate the lure body and protect the lure body, and optional decorative layer from damage. The apparatus includes a first and second mold, with the first mold forming the lure body in the shape of the bait and the second mold forming the clear protective shell about the lure body.