Abstract: A system and method for enhancing alcoholic beverage transactions and the apportioning of products between a merchant and a consumer provides a platform for a merchant to offer a listing of alcoholic beverages, events, and promotions related to alcoholic beverages. A consumer also has a platform from which to view the listings, find a merchant or type of alcoholic beverage in a geographical area, transact immediate purchases, and reserve purchases of select alcoholic beverages. A reserved sale of the alcoholic beverage allows merchant to guarantee a sale of the alcoholic beverage, and also allows the alcoholic beverage to be decanted for an optimal duration before consumer consumes the alcoholic beverage. Consumer also benefits, knowing the alcoholic beverage is available, and at a known price. Consumer information, favorite selections, and historical purchases are stored in a consumer database to assist merchant with future marketing and recommendations of alcoholic beverages to consumer.

Abstract: A system and method for enhancing alcoholic beverage transactions and the apportioning of products between a merchant and a consumer provides a platform for a merchant to offer a listing of alcoholic beverages, events, and promotions related to alcoholic beverages. A consumer also has a platform from which to view the listings, find a merchant or type of alcoholic beverage in a geographical area, transact immediate purchases, and reserve purchases of select alcoholic beverages. A reserved sale of the alcoholic beverage allows merchant to guarantee a sale of the alcoholic beverage, and also allows the alcoholic beverage to be decanted for an optimal duration before consumer consumes the alcoholic beverage. Consumer also benefits, knowing the alcoholic beverage is available, and at a known price. Consumer information, favorite selections, and historical purchases are stored in a consumer database to assist merchant with future marketing and recommendations of alcoholic beverages to consumer.