Abstract: The invention provides a container that is used for shipping and displaying a product. The container is convertible from a shipping configuration, where the product is encased, to a dispensing configuration, where the product may be displayed and dispensed at a retail outlet. The container includes a weakened seam that permits easy removal of a portion of the container body to define an aperture for displaying and dispensing the product. Openings are provided in the bottom surface of the container to permit attachment of a dispensing tray for receiving product dispensed through the aperture. One embodiment of the container includes a floor that slopes towards the aperture to assist the dispensing of product. In another embodiment of the container, the floor is pivoted with the assistance of tabs located on the dispensing tray. The dispensing tray includes a groove defined in its base that is adapted to cooperate with a lip protruding from a product shelf to secure the container tray to the shelf.