Abstract: Non-limiting examples of the present disclosure relate to processing operations for dynamic badge generation and presentation, for example, within a user interface of an exemplary application/service. Data associated with a user account of an application may be accessed. As an example, the application may be a social networking application configured for team collaboration. A status of the user account is detected that relates to satisfaction of a badge count threshold for display of a specific badge within the application. In response to the detected status, a badge icon for the specific badge is dynamically generated. As an example, the application may be configured to call a process for execution of rendering operations that dynamically generates the exemplary badge icon. The badge icon may comprise image content that is rendered in real-time for the detected status. The badge icon may be presented through the user interface of the application.