Abstract: Methods, systems and non-transitory computer-readable media comprising executable instructions are provided for analyzing public data. Public data is formatted according to a first taxonomy and stored in a public data store, and user data is formatted according to a second taxonomy and stored in a user data store. Permissions are established for a user to selectively access public and private data stored in the respective data stores. The first and second taxonomies may have a common key that can be used to analyze public and private data, and public and private data may be analyzed based on criteria within a public data analytics system, criteria defined by a user, and using calculated metrics.