Abstract: A case for a stick of pasty products comprising an elongated hollow casing closed at one end and open at the other, a stick-carrying cup mounted for axial motion within the casing, a cup-moving device comprising a strip of flexible material fastened at one end to the cup and carrying, at the other end, outer strip displacement control means accessible through a longitudinal window in the top wall of the casing, the strip being guided in guide grooves on each side wall of the case and opening outwards at the opening of the casing, for the insertion of the strip into the casing through this opening, after the casing is formed.