Abstract: The present invention is an apparatus for inserting a golf tee with a head having an underside, and a shaft extending from the underside of the head into the ground. The apparatus comprises a one-piece body member having a first end defining a threaded opening and a second end having a chamber and a shaped notch in communication with the chamber. The chamber of the one-piece body member has a circumferentially enclosed portion for containing and supporting the head of the tee as it slides to the screw member during insertion. The notch is adapted for receiving the head of the tee within the chamber. The shaped notch has a support surface upon which the underside of the head of the tee freely rests, a bottom opposing the support surface and a slot extending between the support surface and the bottom through which the shank of the golf tee extends from the chamber with the tee held in the chamber only by the underside of the head. There is also a screw member having a threaded shaft with a face.