Abstract: A handheld device includes a position sensor for sensing movement of the device's display screen relative to another object. A user of the device is able to vertically or horizontally move an image within the display screen by moving or positioning the device in space. An image can also be zoomed in or out by bringing the device and display screen closer to or farther from the user. The user can switch between a motion mode of panning and zooming or a non-motion mode where moving the device does not cause the image on the display screen to move. This allows the motion mode to be used with traditional forms of image manipulation and item selection using a pointer and “click” button. Function, sensitivity, calibration and other options for configuring controls and motion sensing are provided so that the translation of a motion of the device to a manipulation of the image on the screen can be modified to suit different user desires, or different applications or functions.

Abstract: The present invention provides a method for quantifying a hierarchy of consumer desirability for an object advertised or displayed in a periodical, catalog or other publication. The present invention also provides a method for altering the profile of a page to enhance consumer desirability for an object positioned on the page. In addition, the present invention is directed to a method of formulating a page profile to maximize consumer desirability for an object positioned on a page.