Abstract: A method and apparatus for product catalog navigation. A database stores, in a tangible form, an electronic catalog of product records in an ontology. A query module is configured to receive a product identifier, query the database based on the product identifier and navigate the ontology of the electronic catalog to identify at least one product record in the electronic catalog associated with the product identifier. The product identifier can be image data of the product. The query module can also use supplemental product indicia and additional external information to query the database. Enhanced visualization techniques can be used to display the product in relation to another virtual image.

Abstract: Apparatus, methods and systems for sharing and distributing electronic content using a mobile device are presented. In more specific terms, a viral marketing-based, discounted referral and recommendation model by which users may forward electronic content to other users in disclosed. In one aspect, a method of distributing electronic media content over a network includes displaying a discounted offer on a first device that has been transmitted from another device for which the electronic media content has been purchased. A notification is then received, and upon receiving an acceptance from the first device, the electronic media content is transmitted to the device.

Abstract: Apparatus, methods and systems for sharing and distributing electronic content using a mobile device are presented. In more specific terms, a viral marketing-based, discounted referral and recommendation model by which users may forward electronic content to other users in disclosed. In one aspect, a method of distributing electronic media content over a network includes displaying a discounted offer on a first device that has been transmitted from another device for which the electronic media content has been purchased. A notification is then received, and upon receiving an acceptance from the first device, the electronic media content is transmitted to the device.