Abstract: The invention presents a method of and service for searching computerized networks, such as the internet, that first performs a search based on a user query to produce results that are ranked. The results comprise references to entities (addresses on the network, such as web sites). Before reporting the results to the user, the invention provides that the search entity contacts the entities listed in the search results to determine whether entities listed in the search results desire to change their rank when compared to other entities listed in the results. If some entities do desire to change their rank, the invention charges fees to entities that increase their rank and credits (pays fees) to entities that decrease their rank.