Abstract: An electronic display assembly includes a tailgate retrofitted to a vehicle. A primary display is coupled to the tailgate. A control panel is positioned within the vehicle such that the control panel is accessible to a user. A processor is coupled to the control panel and the primary display. A keyboard is coupled to the control panel and the processor to enter text into the processor. The processor communicates the text to the primary display. A brake sensor is coupled to the control panel and the processor. The brake sensor is electrically coupled to the vehicle braking system wherein the brake sensor detects when the user engages the vehicle braking system. Thus, the primary display issues a visual alert to the observer when the user engages the vehicle braking system. A secondary display is coupled to the control panel and the processor such that the secondary display displays the text.