Abstract: Systems, apparatuses, and methods for autonomous sensor placement discovery for RFID systems are disclosed. Sensors are deployed in a brick and mortar store that can scan for and receive signals from a plurality of locating tags as well as RFID tags. The locating tags may transmit ultra-wideband signals in response to a scan to provide precise determination of the location of each locating tag relative to a detecting sensor. Each sensor may also include a locating tag to enable determining the location of each sensor. The location information from the locating tags is provided to a gateway, which can provide a display of the locations of sensors and locating tags in the brick and mortar store and areas of no coverage, as well as autonomously control various parameters of the sensors to minimize or eliminate some or all areas of no coverage.