Abstract: A non-transitory computer-readable medium storing instructions that, when executed by a processor, cause a system to perform a method for analyzing media content, the method comprising: ingesting, via one or more web scraping techniques, media content from one or more online sources; preprocessing, via one or more natural language processing tools, the media content comprising the steps of: tokenizing the media content into a plurality of components, removing stop words from the plurality of components, lemmatizing the plurality of components, and normalizing the plurality of components; analyzing, via the one or more natural language processing tools, the preprocessed media content for one or more sentiments; generating, via one or more scoring algorithms, a score for each of the one or more sentiments; compiling the score for each of the one or more sentiments to generate a final score; and displaying the final score on one or more client devices.