Abstract: A method and a rotating and conveying device for conveying and changing an orientation of a piece product. The method comprises feeding the product onto a product support of the conveying and rotating unit in a predetermined first orientation; changing the orientation from the first orientation to a second orientation by a first driver of the conveying and rotating unit, which first driver is moved in a predetermined conveying direction by the first driver abutting against the product eccentrically with respect to a direction perpendicular to the conveying direction and thereby introducing a rotational impulse; and conveying the product in the second orientation in the conveying direction by a second driver, which is moved in the conveying direction, abutting against the product at at least two points lying on opposite sides, with respect to a center of the product, in the direction perpendicular to the conveying direction.