Abstract: A method on a server for providing jewelry configuration processes over a communications network is disclosed. The method includes providing a graphical user interface to a user over the communications network, receiving, via the graphical user interface, jewelry customizations from the user, generating, in real-time, a three-dimensional representation of a piece of jewelry based on the jewelry customizations that were received, rendering, in real-time, the three-dimensional representation of the piece of jewelry that was generated and displaying in the graphical user interface the three-dimensional representation of the piece of jewelry that was rendered.