Abstract: Aspects of the subject disclosure may include, for example, a device having a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitates a performance of operations including identifying an occurrence of a linear advertisement aired on a network channel of a multichannel video programming distributor system; estimating a first subscriber audience of the multichannel video programming distributor system exposed to the linear advertisement; identifying a second subscriber audience of the multichannel video programming distributor system provided an addressable advertisement during the occurrence of the linear advertisement; and determining a residual audience from the first subscriber audience and the second subscriber audience, wherein the residual audience comprises viewers in the first subscriber audience that are not in the second subscriber audience. Other embodiments are disclosed.