Abstract: A color-based system, methods and interfaces to gather, identify, search for and match products using color as a primary indicator. The system, methods and interfaces are preferably implemented as an enhancement of proprietary merchant inventory management systems (IMS) and supply chain management systems (SCM) which enable the effective codification and evaluation of color-based data received and transformed from a number of different merchant IMS and SCM feeds. The system architecture further enables dynamic color processing, pattern recognition and a robust set of features for enhancing commercial experiences of and interactions between consumers and merchants.