Abstract: A method and system for playing media files and advertisements upon the receipt of incoming calls is disclosed. In accordance with one embodiment of the present invention, a user may selected specific media files, for instance video files, to play when the user's cellular telephone receives an incoming call whether that call be an audio call, video call, or VoIP call. The user may select specific media files to play when an incoming call is received by the user's cellular telephone. The present invention allows a user to edit a media file starting point to define the point at which the media file will begin to play upon receipt of an incoming call. The present invention also enables a user to download media files in any format directly to the users cellular telephone from an external source such as the internet, a computer, or any other source of digital media, and to create media files using the video or audio recording capabilities of the user's cellular telephone.