Abstract: A footwear for displaying visual content, such as logos and images, includes an upper member, a sole member, a controller unit, a display screen, and a power source. The sole member is coupled to the upper member. The controller unit is capable of storing the visual content, and, is adapted to be configured within one of the upper member and the sole member. The display screen is operatively coupled to the controller unit for receiving the visual content from the controller unit, and, is adapted to be mounted on a surface of the upper member for displaying the visual content. The power source is operatively coupled to the display screen and to the controller unit for providing power to the display screen and to the controller unit. The power source is adapted to be configured within one of the upper member and the sole member.