Abstract: A system and method for content experience management is disclosed. The system includes content, user and client databases, and a recommendation engine and server that facilitates the delivery, presentation, and management of several types of content (e.g., visual, audio, etc.) by businesses to design meaningful, lasting and effective experiences for consumers. The method and computer program product keeps consumers utilizing a new media device (e.g., a PC, WAP device, PDAs, or mobile phone) engaged, communicates brand messages, and develops consumer loyalty via a variety of touchpoints (e.g., the Internet). The business would employ the system described herein to return appropriate experience enhancing content to the consumer. The experience enhancing content is selected by the recommendation engine based on user profile information, the business' brand data and content rules stored in their respective databases. The content is then presented to the consumer as part of the Web browsing experience.