Abstract: The holder includes an elongate tubular member open at one end for the insertion of a fishing rod. A set of lengthwise extending edges define an open area to receive a fishing reel in place on the fishing rod handle. A second set of lengthwise edges are offset rotationally from the first mentioned edges and define an area in which the reel is received when the rod is seated in place in the holder. A third set of edges define an open area communicating the first and second open areas. A mount for the holder includes a bracket. A modified mount includes a cylindrical member for installation in a previously installed prior art rod holder.