Abstract: A fishing rod holder features an automatic hook setting mechanism which is adjustable over a wide range thereby making it suitable for use with both heavy and light tackle, and for stationary use or trolling. The fishing rod holder includes an elongated rod retainer which is pivotally coupled to a support member such as a ground engaging stake or the sidewall of a boat. The fishing rod is inserted into a cup which is pivotally mounted onto a pedestal. A latch plate is set in detented engagement with a pivotally mounted backplate. A trigger is carried by the latch plate and engages the backplate. The trigger is actuated by rotation of a trip bar which is pivotally mounted onto the latch plate. The fishing line is run around a retainer carried by the trip bar. The pulling force developed by a strike causes rotation of the trip bar and actuation of the trigger. The strike force required to actuate the trigger is adjusted by changing the location of the line retainer on the trip bar.