Abstract: Systems and methods can enable individuals to become highly informed consumers with regard to their purchases, including directly at the point of purchase, and can allow them to fully assert their powers of consumer choice on each product or service purchase they consider. Various embodiments also enable consumers to provide individual companies and entire industries direct and clear feedback on why consumers purchased certain products or services and avoided others. Additionally, various embodiments may enable consumers with similar purchase decision criteria to consolidate and summarize their feedback without ever having to organize, meet each other, or interact in any way. Companies can be presented with organized and structured data from regarding consumers' purchasing decisions.