Patents by Inventor Darren Sillett

Darren Sillett has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Intra-site product advertising system
    Patent number: 8725558
    Abstract: Systems and methods are provided for determining an electronic advertisement to be displayed to a highly targeted set of customers. Items are grouped into item groups of related and competing products and advertisers competitively bid against other advertisers having products in the same item group to determine whose advertisement will potentially be shown to customer associated with the item group.
    Type: Grant
    Filed: May 12, 2009
    Date of Patent: May 13, 2014
    Assignee: Amazon Technologies, Inc.
    Inventors: Han Lee, Darren Sillett
  • Attribute based advertisement categorization
    Patent number: 8725559
    Abstract: System and methods for categorizing electronic advertisements categorized based on the attributes associated with the creatives, such as product type, predominant color, size of the create, media type of the creative are provided. Categories to be associated with electronic advertisements may be predefined, and an electronic advertisement may have various attributes associated with each of these categories.
    Type: Grant
    Filed: May 12, 2009
    Date of Patent: May 13, 2014
    Assignee: Amazon Technologies, Inc.
    Inventors: Rakesh Kothari, Darren Sillett