Abstract: Apparatus for applying a fish attracting fluid to fishing tackle is disclosed. The apparatus includes a box having an upper portion with an opening including an upper segment of resilient, absorbent material attached therein. The box has a lower portion with an opening including a lower segment of resilient absorbent material attached therein. The segments are of such thickness as to contact one another when the box is closed. The box is also provided with an offset hinge pin for the proper positioning of the box portions during opening and closing. The segments are provided with a fish attracting fluid so that when the box is closed with fishing tackle therein, the fishing tackle will be coated with the fluid. Also disclosed is the method of coating fishing tackle with fish attracting fluid as through the use of such box.