Abstract: In one exemplary aspect, a method of an online gift-giving service includes the step of obtaining a set of social relationships between a giver and a set of receivers. A step includes determining a relationship category for each relationship in the set of social relationships. A step includes generating a profile for each receiver in the set of receivers. A step includes determining a set of gift giving dates for each receiver in the set of receivers based on the attributes of each receiver. A step includes determining a set of gift giving ideas for each gift giving date. Optionally, a step include communicating the set of gift giving dates for each receiver and the set of gift giving ideas for each gift giving date to the giver.