Abstract: A blade-and-bearing assembly for use on a fishing line or lure which includes a modified teardrop shaped blade to which a bearing is attached on the interior surface near the teardrop point so that the bearing-and-blade may rotate freely around a fishing lure shaft or fishing line. The angles of attachment of the bearing to the blade, as well as the shape of the blade itself are specially designed to impart maximum rotation creating a vibrating sound that is attractive to fish with a minimum or potential entanglement with vegetation in water. One embodiment includes the blade-and-bearing assembly as part of a lure having weight forward of the blade so that it always flows in the same direction through the water in order to entice fish into striking the lure.