Abstract: A method for creating a personalized marketing strategy for a user involved in an online conversation associated with a mobile device is provided. The method may include receiving a strategy and execution plan. The method may also include receiving a plurality of searchable keywords. The method may include monitoring the online conversation to identify the presence of the searchable keywords. The method may also include capturing a plurality of statements containing the searchable keywords. The method may include deriving a plurality of sentiments and a plurality of psychographics from the captured plurality of statements. The method may include mapping the derived plurality of sentiments and the derived plurality of psychographics to a plurality of segments associated with the received strategy and execution plan. The method may also include creating a marketing strategy and a personalized offer associated with the user based on the mapping.