Abstract: In various example embodiments, a system and method for providing optimized in-store customer experience is provided. Accordingly, a list of a plurality of customers from which a selection is made to initiate a customer session is provided to a mobile device of a user. A selection of a customer from the list of the plurality of customers is received. The selection initiates the customer session for the selected customer. Customer data including a customer profile of the customer that includes sizing and preference information of the selected customer is accessed. The mobile device presents a user interface for the customer session that presents products for customer review and access to the customer data.