Abstract: Described is a system and method whereby a person(s) viewing or experiencing a multimedia program displayed on a device such as a computer screen or television screen can interact with the program in viewing environments including but not limited to: Internet type connections, telecommunication (telephone, ISDN, ADSL), VSAT satellite, and other wire and wireless transmission including as well as video conferencing. The goal of the interaction is to provide a useful and minimally interruptive form of advertising, enacting the sale of a product or service or communicating information in a synchronized manner that may or may not relate to the media being played. The interaction can take the form of a follow up email containing a special offer or information, or the interaction can even prompt the person(s) to initiate a purchase process for a good or service being promoted in conjunction with the media program.