Abstract: An analytics system for monitoring consumer interactions with promotional activities provides incentives to further distribution of a merchant's promotions. The analytics system may distribute one or more promotions to consumers electronically directly or indirectly. A promotion distribution system may be provided to transmit promotions from merchants to users and from users to other users. An activity monitor may be provided to monitor promotion redemption activity. If a promotion shared by one user is redeemed by another, the sharing user may be rewarded to encourage user distribution of promotions.

Abstract: An analytics system for monitoring consumer interactions with promotional activities provides rapid feedback to merchants engaging in promotional activity to increase consumer traffic, purchases, and knowledge with regard to the merchants' businesses. The analytics system may distribute one or more promotions to consumers electronically. An activity monitor of the analytics system may monitor and collect information regarding consumer interactions or activities surrounding the promotions. For example, the viewing, sharing, or redemption of particular promotions on a consumer's mobile or other device may be collected. This information may then be used to provide feedback to merchants regarding the results, success, or lack thereof of one or more of their promotions.